Company/Organization

Shanghai SHAN Biotechnology Co., Ltd.

Case name

Combining health products and an online mental health platform to support a healthy mind, body and soul

Project description

Established in January 2022, herbal supplement brand SHAN pioneers a healthy lifestyle that integrates mental, physical, and spiritual wellness. To overcome the common shortcomings of traditional ginseng products, such as unpleasant taste, inflammatory effect, and poor absorption, SHAN innovated an improved formula (adding a chocolate coating) and developed patented technology (low-temperature enzymatic fermentation technology) that improved the products' flavor and significantly increased the active ingredient content and absorption rate. SHAN harvests ginsengs from their own farm on Changbai Mountain, which uses organic and ecological farming methods that won’t pollute or deplete the soil. The products are traceable by blockchain technology. SHAN's mental health platform provides consumers with a variety of on-demand interactive emotional support resources, including safe sharing spaces, instant feedback, ASMR recordings, and more.

Project features

SHAN solves users' pain points and creates business value by offering comprehensive physical and mental health solutions and promoting healthy eating. The brand strives for health and sustainability throughout its value chain, from establishing its own organic ginseng farm and improving the usability of its products to researching and developing environmentally-friendly packaging. Although it sells fast-moving consumer goods, SHAN promotes healthy and sustainable lifestyles and aims to avoid burdening consumers and the environment by creating unnecessary waste.