Company/Organization
NOIX Foods (Tianjin) Co., Ltd.
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Abstract
In a market dominated by animal dairy products, creating a competitive plant-based yogurt faces two key challenges: overcoming technical bottlenecks in product development and preservation, while shifting consumer perception toward plant-based alternatives. In 2020, NOIX Foods (Tianjin) Co., Ltd. identified this market gap and achieved a breakthrough from zero to one through an innovation-driven and technology-led approach. The company successfully developed a range of plant-based yogurts that are natural, vegan, high-quality, and sustainable. Beyond product innovation, it also established sustainable production models, precisely addressed consumer demands, and actively promoted plant-based eating. Through these efforts, JOOMA has set a new benchmark for the industry.
Keywords
plant-based dairy, product innovation, sustainable production, consumer engagement
