Company/Organization

HONA Organic, a brand under Yantai Shinho Weidamei Food Co., Ltd.

Case analysis report coming soon, by the end of October, 2025.

The Path to Value Creation for an Organic Seasoning Brand: Starting a Virtuous Cycle with Good Taste

Abstract

Established in 2002, HONA Organic stands as China's first organic seasoning brand. Initially, it offered a limited selection of flagship products, predominantly soy sauce and dipping sauces. Now, the brand has encompassed a comprehensive product line featuring organic seasonings for every corner of the kitchen, including oils, sauces, vinegars, and cooking wines. HONA Organic has pioneered a transformative space within the Chinese food consumption market, creating from scratch a new option for consumers seeking healthy seasoning alternatives. In recent years, HONA Organic has conscientiously harnessed its social impact, utilizing its commercial influence to uplift small-scale farmers in the production sector and fostering the sustainable consumption context within Chinese society. The brand serves as an exemplary model, showcasing the positive role Chinese food enterprises can play in building a more sustainable food system.

Keywords

organic seasoning, healthy diet, corporate social responsibility, business support for farmers