Company/Organization

Yantai Shinho Weidamei Food Co., Ltd. - HONA Organic

Case name

Every bit you taste contributes to the sustainable path for our earth

Project description

The brand HONA Organic of Yantai Shinho Weidamei Food Co., Ltd. is a pioneer in China's organic condiments category. Compared with organic fruits and vegetables, organic condiments are often overlooked by consumers because of the relatively small quantity in each meal. Developing a market for organic condiments is a continual challenge for companies in this sector.

In this regard, HONA Organic chooses to play the long game. Their focus is not simply on the survival and development of the business, but on leading the emerging sustainable market. In addition to investing a lot of time and resources in promoting sustainable lifestyles to consumers, HONA Organic also focuses on sponsoring and supporting its industry peers, promoting the sustainable development of the whole industry.

The impact of one family's condiment choices may seem insignificant, but when an enterprise that produces condiments for tens of millions of families chooses organic ingredients, the impact on the supply side is considerable. HONA Organic's Black Vinegar is a perfect example. HONA specially developed this product to create a market for organic black rice produced by a crested ibis nature reserve in Yang County, Shaanxi Province, demonstrating how the company is consciously leveraging its industry influence to benefit more stakeholder groups.