Company/Organization

Gansu Times Olive Technology Co., Ltd.

Case analysis report coming soon, by the end of November, 2025.

Domestic Olive Oil Brand Empowers Longnan Farmers and Delivers Healthy Dining Experience to Chinese Consumers

Abstract

Olive Times is a sustainable development brand centered around olives, jointly established in 2018 by 14 students from the EMBA program of Cheung Kong Graduate School of Business. Leveraging the power of business for good, Olive Times supports the development of the olive industry in Longnan, Gansu Province, helping fruit farmers escape poverty and achieve prosperity, while driving local economic growth and ecological conservation. As of 2022, Olive Times has assisted 219 local households in consolidating their poverty alleviation outcomes and helped over 3,700 fruit farming households increase their incomes. Simultaneously, Olive Times is committed to addressing the dietary health concerns of the Chinese population. By creating a domestic olive oil brand, it aims to provide Chinese consumers with locally sourced, fresh, high-quality olive products and a healthy dietary experience.

Keywords

olive oil, rural revitalization, healthy diet, Longnan, Gansu Province