Company/Organization

Heilongjiang Dong Nong Animal Husbandry Co., Ltd.

Case name

Escorting health: Animal welfare in ‘Dong Nong San Hua’ pig farming

Project description

The western concept of "animal welfare" is often misunderstood in China. Many agricultural industry professionals believe "animal welfare" is just a slogan that calls for humanitarianism without giving any practical guidance and has no direct benefit to farms and their business interests.

With his scientific background affiliated with Northeastern Agricultural University, the founder of Heilongjiang Dong Nong Animal Husbandry Technology Company saw that "animal welfare" guides farms to a highly practical set of operational practices. High-welfare animal farming practices are well-researched and tested abroad, and have been proven to reduce the stress of animals in industrial farms, benefiting not only the animals themselves but also the farmers, who can sell higher-quality animal products at higher prices by reducing losses due to animal illness and death.

Dong Nong Animal Husbandry is using data-driven business innovation to translate "animal welfare" into practical technologies and principles that Chinese farmers can easily implement. Dong Nong has also done a lot to educate industry peers about high-welfare animal agriculture, opening up a healthier, more humane and more sustainable development path for China's industrial animal agriculture industry.