Company/Organization

Gansu Green Camel Bell Environment and Development Center

Download the case analysis report here.

A Non-Governmental Environmental Organization Promoting Ecological Yak Farming for Sustainable Ecology and Economy on the Qinghai-Tibet Plateau

Abstract

Founded in 2004, the Gansu Green Camel Bell Environment and Development Center (hereinafter referred to as GCB) is the first non-governmental environmental organization in Gansu Province, China. Over the years, the organization has been committed to conserving the ecosystem in western China. Since 2012, it has been implementing the Maqu Grassland Ecological Conservation Project in Gansu Province. By assisting local herders in traditional nomadic lifestyle and developing ecotourism, this project not only conserves the ecological environment of the Maqu region and improves the living conditions of farmed yaks, but also establishes sales channels between herders and consumer markets. This has not only increased the income levels of local herders but also enabled consumers to purchase traceable, high-quality meat. The case report also includes research findings from the team of Professor Long Ruijun at the Grassland and Yak Laboratory, Lanzhou University, aiming to provide a more comprehensive explanation of the natural, social, and welfare attributes of yaks.

Keywords

yak, ecological farming, non-governmental environmental organization, alternative livelihoods, Tibetan culture